WHAT WE DO
Technical and commercial documentation
User guides, Installation guides, Brochures, Librettos, Annual reports
Basic or full-fledged, a user manual is always a good idea to invest in, especially if you want your software to be properly and fully used. It's not only a nice-to-have, it's a must-have in order to prove you are serious about the quality of your products. We manage lots of formats (Word, PowerPoint, Voice Over, FrameMaker, WebWorks, RoboHelp, Confluence, Brainshark, ...).
When talking software, don't miss out on the installation guide. It might be straightforward for you, but very often not so for your clients!
For your one-day events, or for a more elaborate publication, a 2-fold layout or a multi-page brochure allows you to quickly get the info out there. Various possible formats supported (Adobe InDesign, Serif PagePlus, ...) .
Not easy to initiate, sometimes a pain to carry through, an annual report is nevertheless an important asset that establishes a company as an important player on the marketplace.
Web content & Copy writing
Web content, Copy writing, Slogans
A web site can be designed as a simple display window for your services, products, artwork and such. Or it can be made to work as a real business tool for your clients and yourself. The objective of a site determines the nature of its contents, in terms of how the pages are organized, what type of information you provide, the volume of the text, the style used, and so on. You need to proactively tailor a web site for the targeted audience (large or specific). The words, the language, the rhythm, all these are important!
Copy writing is about getting it right for the right people ... and for the long term too. So will you go for the whacky, rough and kitsch stuff, or rather for the accurate, sharp and memorable formulation? Let's work on it together.
You've heard the expression "an image is worth a thousand words". Well, a slogan is that same image translated into just the right number of words. A good slogan allows you to stand out from your competitors, and it should ideally also convey the essence of what you do or the special added-value of your product. So let's see, a good slogan is worth ... 100 images?
Articles and write-ups
Articles for papers and magazines, Event coverage and writeup (texts and photos)
Technology, Life-style, Outdoor. Those are the 3 themes we most often cover. Our angles are original, relevant and informed. We are fast. We deliver quality articles with an original twist and ... in style. We do our own photo shoots too.
Event coverage and write-ups
These days, many of your official moves and events need to be showcased for your clients to see. Story-telling techniques are not that easy to master. Plus, you may have other things to do. We don't prepare the venue itself, but we show up well in advance to make sure we box what you want us to box (interviews, photos, shootings), and then we do the write-up for you and deliver fast for your preferred social media.
WHO ARE WE ?
Matthew Noel Richards
Professional writer since 1996
Technical & commercial freelance writer since 2008
English - French
(Master in Geology - Lausanne University, Switzerland)
Copyright Writeup International (www.writeuponline.com) - All rights reserved - Photography credits : Matthew Richards